Welcome to the Pancake Princess
The Pancake Princess is an award-winning baking blog curating the internet’s most popular recipes. In 2021, The Pancake Princess was selected as Saveur Magazine’s Reader’s Choice for best Baking and Sweets and one of Southern Living’s Cooks of the Year.
With more than 210k followers across Instagram, Tik Tok, Pinterest and YouTube, readers from all over the world come to learn about the best recipes, techniques, and ingredients. And because what they find here is different than other blogs, they regularly engage with the content.
They love the unique approach of the bake off post, thanks to stringent recipe testing, descriptive photos and a data-driven approach to analyzing the best recipes.
Readers rely on The Pancake Princess to help them find their ideal recipe and refine their baking techniques thanks to well-researched tests.
How I can help
Do you provide excellent, consistent baking products that will help bakers create incredible baked goods? Let me help spread the word!
Sponsored blog posts: My goal is to work with brands that I love and can whole-heartedly promote. You can expect gorgeous photos of your product or brand and a data-backed (where possible) explanation of why people should choose you. Sponsored post packages will also include social media posts.
Sponsored social media posts: Looking to start an online dialogue about your brand? Let’s take the conversation to Instagram, YouTube, Tik Tok, Pinterest or Facebook!
Vibrant food and recipe videos: Let’s work together on Instagram, Tik Tok, YouTube, your website, or anywhere that uses video!
Stunning food photography: Like what you see? I can provide vivid images customized for your brand.
Examples of Sponsored Work
I’ve worked with brands including Philadelphia Cream Cheese, Fage, Imperial Sugar, White Lily Flour, MacKenzie-Childs, Reynolds Kitchens, Two Chicks, Kroger, Prima Wawona, Envy Apples and more.
Pancake Princess Reach
Monthly Pageviews
250k+
Instagram Followers
172K+
Unique monthly visitors
135k+
How Fans Describe Pancake Princess:
- I can’t tell you how much I love your blog. Before it was so hard choosing a recipe when I wanted to bake something new. And I was constantly worrying about if I was making the right choice going with one recipe versus another. Your bake offs give me such confidence, and I can pick recipes based on my taste. I recently took the winning apple pie crust from the flour bakery and put it in the bon appetit filling which got 2nd I believe, but sounded more suited to my taste. OMG!!!!! I’m making the winning recipe from your coffee cake right now. This blog is one of the most refreshing things I’ve ever seen in the online baking community. Thank you soooo much!! You have helped me become a better baker. ❤️ – Caleb
- Of all the blogs I follow, I like yours the best. It’s very educational and I get a lot more out of it than a recipe. The comparisons of the recipes from various blogs/books are very helpful in determining the differences between them side by side. Maybe one day we will see a Rugelach bake-off (hint, hint) – Mike
- Think I’ve mentioned this before but you’re truly the reason why I’ve become a better baker! Not only do you make deciding which recipe to you 10x easier with your bake offs but I love all of the tips and tricks you’ve shared that can really bring my baking to the next level 🙂 – Daniel
Alex
I really enjoy your bakeoffs. And here’s an idea for something I haven’t seen on here yet—how about a French silk pie bakeoff? 😏
erika
It’s definitely on my list!
Cherry
will you guys do any matcha recipe bake offs? i love anything matcha but can never find a good recipe because there’s just so few and no reviews. It’s also so tricky because it can’t simply be used in place of cocoa powder since they are fundamentally different.
I love the way you guys do a full analysis on every recipe all the way down to each ingredient, and I think it would be so awesome if you did a study on something matcha!
erika
It is definitely on my list–I just need to decide cookies or cake or what! Thank you so much for reading and the suggestion!
Me
I was looking for the best chocolate chip recipe in your comparisons. It would be nice if you would just post the recipe so we don’t have to go to that website and pay $50 to access it. Hell no. You have a great website and recipes but no way would I pay that just to get to Cooks Illustrated.
Talia
Hi there! Fellow viewer here 🙂 May I suggest a pizza bake off? There are so many recipes out there, some even call for a cold rise lasting several days to a whole week! I’m really curious how much that process affects the flavor. Would love to see the results! Thanks!
erika
Pizza has been on my list for years but it’s a tricky one so I haven’t tackled it yet–but thank you for the nudge, will definitely consider bumping it up the list!
Yvonne Ottaviano
How do I subscribe to your blog.
Sarah
May I suggest a lemon cupcake (and/or carrot cake) bakeoff? Millions of recipes out there, I would love your input on the Best 🙂
erika
I do have a carrot cake bake off as well as a lemon poppy seed (and lemon loaf) bake off! But will definitely consider a plain lemon cake bake off!
Ashley J
We need a cheese straw bake off!
Shelley Hamlin
Hello!
I’m so excited to find your “bake off” recipe comparisons. Recipes can have all kinds of ratings, but a group of people reviewing several of the recipes is a game changer.
I would love for a lemon layer cake bake off! So many of my friends and family members love lemon cake, but i STRUGGLE to find a good recipe. Nothing seems to work quite right.
Please help and thank you!
Richard D.
Hello
I stayed home from workday and had fun reading your brownie and cake bake offs. Have you heard of SugarGeekz as a potential source for recipes to compare. A lady at work made one of the SugarGeekz white cakes. It was awesome. We devoured it.
Sara
We need a granola bake off. Just plain old granola. No bars.
Sarah
Have you ever considered doing an ice cream test? We have a sight full of tons of homemade ice cream flavors and definitely think that would be a fun one to see (icecreamismylovelanguage.com
Teeraya Tomlin
I own a shortbread business in Arizona.
Came across your blog by chance. Very impressed about your bake off article!!!
I would love to be part of your blog. So inspiring!!!
Monica McFadden
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Geoff L
Have you ever thought about using your approach to identify long lost recipes? I am trying to find a recipe for a particular cookie I tasted as a child that had peanuts, cherries and sultanas in a quite shortbread type pastry.
erika
Such an interesting idea, I’d love to try! But it would be hard without having tasted the original.
Czarinah Fondevilla
I hope this finds you well.
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